01 / Project overview
A Webflow website and acquisition funnel connecting campaigns, lead capture, marketing operations, and Stripe-enabled commercial flows.
02 / The challenge
The website needed to do more than communicate the offer: it had to support campaign traffic and convert attention into trackable leads.
03 / Solution
The experience aligns landing content, conversion paths, tracking, and commercial touchpoints around acquisition goals.
04 / My role
Webflow implementation, campaign landing experiences, lead-generation flow, Stripe connection, and marketing measurement setup.
05 / Technical approach
Webflow provides the content and presentation layer while focused integrations connect payment and measurement tools to the acquisition journey.
06 / Key features
- Campaign landing experiences
- Lead capture
- Stripe integration
- Marketing workflows
- Analytics and tracking
07 / Technical decisions
The funnel keeps the number of decisions low, gives campaigns a focused destination, and makes the primary conversion event measurable.
08 / Result
The implemented acquisition funnel generated 97 leads.
Measured outcome
97 leads generated