01 / Project overview
A responsive real estate platform spanning Buy and Rent journeys, custom property filtering, lead generation, SEO, and focused performance work.
02 / The challenge
Property discovery depends on fast search, useful filters, clear listing data, and a responsive experience. Performance issues were limiting that journey and weakening acquisition.
03 / Solution
The redesign organized property content around Buy and Rent intent, improved search and filter interactions, strengthened responsive layouts, and addressed frontend performance bottlenecks.
04 / My role
WordPress redesign, structured field architecture, property search and filters, responsive implementation, SEO foundations, lead flows, and performance optimization.
05 / Technical approach
Structured property fields provide consistent listing data, query controls drive search and filtering, and reusable templates keep listing, taxonomy, and detail views aligned.
06 / Key features
- Buy and Rent property types
- Custom property filters
- Property search
- Responsive listing experience
- Lead-generation paths
- SEO foundations
- Performance optimization
07 / Technical decisions
The information model follows the way users narrow property decisions. Performance work prioritizes the rendering path and expensive assets before introducing additional interface behavior.
08 / Result
The performance redesign raised the verified GTmetrix score from 14 to 81 and PageSpeed from 54 to 86.
Measured outcome
GTmetrix 14 → 81PageSpeed 54 → 86